Marketing Communication Specialist
Job Description
Unison is currently seeking a Marketing Communications Specialist to help generate leads through multi-channel campaigns, coordinate virtual and hybrid events, boost sales-conversion rates, and build Unison’s brand equity. This role requires the person be organized, self-motivated, and exhibit strong attention to detail.
Unison is the leading provider of cloud-hosted and on-premises solutions for federal government procurement, cost engineering, and contracting software. Our SaaS-based solutions deliver insight from predictive analytics rolled into our library of enterprise software, apps, and bots. We are passionate about working together to help the business of government run better with technology.
Responsibilities
- Assist with planning and implementation of multi-channel marketing campaigns to government and business audiences, including email, paid advertising, social media, and events
- Manage logistics for virtual events, including preparing presenters, tracking registrations, and conducting follow-on activities
- Produce, maintain, and analyze campaign effectiveness dashboards, specifically for account-based marketing campaign performance
- Draft high-performing, compelling copy and creative to be used in marketing campaigns and social media
- Assist with corporate event planning and coordination
- Ability to meet on periodically in the office in Dulles or Tysons, Virginia
Qualifications
Required Skills:
- Bachelor’s degree in marketing, communications, or related concentration – or equivalent combination of education and experience
- Demonstrated ability to manage multiple projects – including prioritizing tasks, applying judgement, and staying on schedule
- Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community
- Experience assisting with events management
- Experience managing social media for a group or organization
- Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
- Excellent written, analytical and communication skills
- Solid understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights and recommendations
- Knowledge of basic graphic design fundamentals
Desired Skills:
- Familiarity with Premier Pro or other video editing tools
- Familiarity with InDesign or other graphic design tools
- Familiarity with HubSpot or other marketing automation tool
- Familiarity with Safesforce.com or other CRM tool